Snugabell

Snugabell is a BC-based company making nursing bras, pumping bras, and postpartum apparel designed by a Canadian mom. A direct Canadian alternative to Medela and Bravado for breastfeeding and pumping apparel.
Why Switch?
Medela is a Swiss company and Kindred Bravely is American. Snugabell was founded by a BC mom who couldn't find a nursing and pumping bra that worked for both simultaneously, so she designed one. Their PumpEase hands-free pumping bra has become a favourite among Canadian breastfeeding parents because it was designed with real-world Canadian parenting experience, not a focus group in California. Supporting Snugabell means supporting a small Canadian business founded by a parent, for parents.
Breastfeeding and pumping moms who want Canadian-designed nursing apparel from a small BC business that solves real problems with a practical, no-fuss design.
Replaces
Where to Buy in Canada
How It Compares
| Feature | Canadian Option | American Alternative |
|---|---|---|
| Founded by | A BC mom who identified a real gap | Corporate product development team |
| Ownership | Canadian small business | Kindred Bravely: US company |
| Key product | PumpEase hands-free pumping bra | Separate nursing and pumping products |
| Customer community | Canadian parenting community | US-focused community and support |
Why we list this
Founded and operated in British Columbia by a Canadian entrepreneur.
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