The Ordinary (DECIEM)
Made in CanadaCanadian Owned
The Ordinary is a brand by DECIEM, founded in Toronto in 2013. They revolutionized skincare by offering clinical actives (niacinamide, retinol, hyaluronic acid) at accessible prices. A Canadian-founded alternative to American skincare giants like Kiehl's and Neutrogena.
Replaces
Kiehl'sNeutrogenaCeraVePaula's Choice
Where to buy
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Why we list this
DECIEM founded in Toronto, 2013. Manufacturing and HQ remain in Toronto.
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